Shaving should be a pleasure!
Being a man has often been stripped of its manliness. We work and live at a pace that keeps us from enjoying even the simplest of pleasures. And shaving - that manliest of endeavors has not escaped unscathed.
Chemicals and plastic and the promise of fast and smooth leave us unfulfilled, and razor burned.
But the time has come to reach into the past and pick up where our fathers and grandfathers left off. The simplicity of the brush and bowl, the soap and scent call us to slow down - if just for a few moments - and remember what it is to be a man.
We were made for more than the rat race. We were made to enjoy being men. Start with a proper shave. Load your brush and apply the lather - rich and thick. Revel in the feel and the scent. Recapture the pleasure of being a man!